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Discover a great
opportunity to become part of a leading
Australian carpet cleaning brand
Who is Drymaster?
Drymaster commenced operations in 1990.
The business was started as a 1 van operation supplying carpet
cleaning services to the North Shore area of Sydney.
In 1993 Drymaster took on its first employees and expanded its
operations to cover all of the Sydney Metropolitan area.
In 2005 through aggressive marketing campaigns Drymaster has
expanded its operations to Sydney, Melbourne, Brisbane, Adelaide
and Perth.
Drymaster provides its customers with a simple formula “Your
choice of Dry or Steam”.
This formula offers the customer more choice of services
and products.
Most carpet cleaning companies only offer one choice, steam
cleaning or dry-cleaning.
Drymaster has a competitive edge because we offer the customer a
choice of either dry or steam.
What services
does Drymaster provide?
Drymaster supplies the following services; carpet dry cleaning,
carpet steam cleaning, fabric sofa cleaning, leather sofa
cleaning, water damage restoration, carpet and fabric
protection, specialized spot and stain removal, anti allergen
treatments, mattress cleaning, anti static treatments, tile and
grout cleaning, tile sealing.
Is Drymaster for
you?
We understand that the decision to become a Drymaster franchisee
is one that must be taken seriously and must consider the
benefits to both parties.
It is after all an ongoing partnership that will last for a
minimum of five years and must be beneficial to both parties.
Similarly we are committed to only selecting the best people,
individuals who grow with the company while adhering to
Drymaster systems and service standards.
To assist in determining whether you are the right applicant for
a Drymaster franchise, we have the following expectation of our
franchisees:
• Capital: Access to between $45,000 and $50,000 – your initial
investment can vary depending on the location and format of the
business.
• Sales and Relationship Focus: Ability to maximise business
opportunities with customers by creating a strong relationship
and maximising business development opportunities by providing a
range of available services.
• Technical Skills: Strong technical skill set in being able to
maintain and operate a Drymaster franchised operation and
associated administration.
• Cultural Fit: As a Drymaster franchisee you will be part of a
broader family, as such we are looking to partner with
individuals who share our vision and philosophy.
Franchise
Opportunity
Drymaster is currently seeking individuals who are capable of
aligning themselves with the Drymaster service philosophy and have a
good understanding of the skills required to
steam clean carpet and upholstery.
Potential franchisees have great opportunity to become part of a
national company with a well-respected and trusted brand.
Drymaster offers individual franchisees the tools and
infrastructure necessary to achieve strong business performance.
The key features and benefits of the Drymaster franchise
opportunity include:
• Brand: Being part of a recognised brand.
• Systems: Systems and processes for day-to-day management of
the business.
• Business Support: Business Support and on-going assistance in
managing the day-to-day operations.
• Technical Support: Ongoing technical training, access to
trained technicians and a centralised Knowledge Management
System.
• Centralised Marketing and PR: Centralised Marketing activities
and a call centre facility to handle inbound enquiries then to
qualify and allocate work through the network.
• Drymaster Generated Work: Additional revenue and subsequent
up sell opportunities from Drymaster generated clients.
• Growth: Opportunity to grow your business and build a saleable
asset as part of a network.
Where to from
here?
Step 1
Please complete your details at the bottom of this page or call
(02) 9457 7002 to register your initial interest.
Following this we will contact you to discuss this offer in more
detail. If following this discussion we are both comfortable to
proceed, we will arrange a suitable time for a first interview.
Step 2
The initial meeting is essentially a ‘getting to know you’
meeting. During the process we will clarify the key elements of
the Drymaster business opportunity, and ascertain whether there
is a good fit between the two parties.
At the end of the meeting you will be provided with an
application form to take home and complete.
Step 3
At the first meeting you will be provided with the necessary
information to assess the business opportunity. Following the
initial meeting, we encourage you to research and seek
independent advice to evaluate the Drymaster franchise
opportunity. If you intend to proceed further, you will be
required to make a fully refundable application fee of $3,000
accompanied by your completed Franchisee Application Form prior
to your second meeting.
Step 4
During the second meeting more specific issues regarding
franchising, such as the franchise code of conduct, disclosure
document and franchise agreement will be presented and
discussed. You will then be required to take these documents and
seek independent legal and accounting advice.
Step 5
The third meeting will resolve any outstanding issues and
questions and will introduce some of our other members of the
Drymaster team.
Step 6
The key objective for the final meeting is to finalise the
decision and sign the offer to franchise. At this point you will
be expected to pay the franchise fee and we will proceed to
finalise the legal documentation.
Frequently Asked
Questions
Do I
need cleaning experience?
Definitely not.
We have a comprehensive training program provided to you.
We also have training and refresher courses on an ongoing basis.
We actually prefer our franchisees to have no cleaning
experience so we can teach you our way.
How
do I get work?
Drymaster has a call centre in Sydney where we book jobs
Australia wide from our 1300 number. Jobs are booked in on your
behalf and sent to you on a daily basis.
Drymaster has the number 1 position on Google with our website
www.carpetcleaning.com.au.
We also have many other proven marketing strategies employed to
ensure we have a constant flow of work.
Do I
have to get my own work?
You will receive work through the call centre but we will also
expect you to help us develop your area.
We will employ marketing strategies for your area and need your
help to implement them.
Do I
have a territory?
Yes, we will always attempt to give you a territory close to
where you live.
What
type of customers will I be serving?
Homes, offices, hotels, nursing homes, motels, real estate
agents etc.
You will be serving everyone who has carpet or furnishings to be
cleaned.
That is why Drymaster is looking for people with people skills
as you will be talking to people from all walks of life.
How do I
get paid?
Cash and fortnightly payments from Head Office.
Do I
need business skills?
It helps, but we send you to a part time business school anyway.
Do I
need an office?
Not at the beginning, you can work from home.
As your business grows and expands you may want to move to an
office.
Can I
purchase more than one territory?
We prefer you to only buy one territory and expand to other
territories as you grow.
What
happens in tough economic times, can I still make money?
The good thing about the cleaning industry is customers still
need cleaning no matter what the economy is doing.
Drymaster has been trading strong since 1990 through all types
of economic changes.
It’s a matter of adjusting your marketing and business
strategies to suit the times.
Can I
sell my territory?
Yes, your territory is your own business which you can develop
and sell.
Drymaster
Strategic Advisors
DC Strategy is a specialist business development consultancy
group operating throughout the Asia Pacific region that has
provided key advice to Drymaster in the development of the
strategy and franchise network.
 DC
Strategy developed many of Australia’s most successful franchise
systems, cementing their position as the premiere franchising
specialist in Australasia. |
