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Discover a great
opportunity to become part of a leading
Australian carpet cleaning brand
Who is Drymaster?
Drymaster commenced operations in 1990.
The business was started as a 1 van operation supplying carpet
cleaning services to the North Shore area of Sydney.
In 1993 Drymaster
took on its first employees and expanded its operations to cover
all of the Sydney Metropolitan area.
In 2005, through
aggressive marketing campaigns, Drymaster has expanded its
operations to Sydney, Melbourne, Brisbane, Adelaide and Perth.
Drymaster provides
its customers with a simple formula “Your choice of Dry or
Steam”.Most carpet cleaning companies only offer one choice,
steam cleaning or dry cleaning.Drymaster has a competitive edge
because we offer the customer a choice of either dry or steam.
What services
does Drymaster provide?
Drymaster supplies the following services; Carpet dry cleaning,
carpet steam cleaning, fabric sofa cleaning, leather sofa
cleaning, water damage restoration, carpet and fabric
protection, specialized spot and stain removal, anti allergen
treatments, mattress cleaning, anti static treatments, tile and
grout cleaning, and tile sealing.
Is Drymaster for
you?
We understand that the decision to become a Drymaster franchisee
is one that must be taken seriously and must consider the
benefits to both parties. It is after all an ongoing partnership
that will last for a minimum of five years and must be
beneficial to both parties.
Similarly we are
committed to only selecting the best people, individuals who
grow with the company while adhering to Drymaster systems and
services standards. To assist in determining whether you are the
right applicant for a Drymaster franchise, we have the following
expectations of our franchisees:
• Capital:
Access to between $45,000 and $50,000 – your initial investment
can vary depending on the location and format of the business.
• Sales and
Relationship Focus: Ability to maximise business
opportunities with customers by creating a strong relationship
and maximizing business development opportunities by providing a
range of available services.
• Technical
Skills: Strong technical skill set in being able to maintain
and operate a Drymaster franchised operation and associated
administration.
• Cultural Fit:
As a Drymaster franchisee you will be part of a broader family,
as such we are looking to partner with individuals who share our
vision and philosophy.
Franchise
Opportunity
Drymaster is currently seeking individuals who are capable of
aligning themselves with the Drymaster service philosophy and have a
good understanding of the skills required to
steam clean carpet and upholstery.
Potential franchisees have great opportunity to become part of a
national company with a well-respected and trusted brand.
Drymaster offers individual franchisees the tools and
infrastructure necessary to achieve strong business performance.
The key features and benefits of the Drymaster franchise
opportunity include:
• Brand: Being part of a recognised brand.
• Systems: Systems and processes for day-to-day management of
the business.
• Business Support: Business Support and on-going assistance in
managing the day-to-day operations.
• Technical Support: Ongoing technical training, access to
trained technicians and a centralised Knowledge Management
System.
• Centralised Marketing and PR: Centralised Marketing activities
and a call centre facility to handle inbound enquiries then to
qualify and allocate work through the network.
• Drymaster Generated Work: Additional revenue and subsequent
up sell opportunities from Drymaster generated clients.
• Growth: Opportunity to grow your business and build a saleable
asset as part of a network.
7 Reasons why a
Drymaster franchise is different
from all the others
 1.
Drymaster has its own call centre at our head office in Sydney
that has trained customer orientated team members that book jobs
from Australia wide. We do not outsource our call centre
operations. All jobs are emailed to our franchisees on a daily
basis from our call centre.
 2.
Telemarketing expert for franchisee to set appointments for
commercial and office jobs such as hotels, clubs, restaurants,
preschools, shops etc. Telemarketer will also contact your
customer database on a regular basis with reminder calls and
conduct customer surveys.
 3.
Full colour A4 size flyers are distributed in your franchised
area on a regular basis
 4.
A full time marketing expert is employed to ensure all
franchisee areas are marketed to their full potential.
 5.
Drymaster has a dominant position on major search engines to
ensure a steady flow of work.
Drymaster is
constantly monitoring and investing in SEO website optimization
to ensure our positioning on Google and other search engines.
 6.
Drymaster continues to invest in proven marketing
strategies such as yellow pages online.
 7.
When you first purchase your franchise Drymaster will allocate
jobs to you out of your franchised area. We do this to give you
an income while we market your area. As your area grows we
“bring you home” and you will eventually stay within your
franchised area.
 Are
you ready for the next step?
Do you want to run
your own business but not be on your own? If you want to discuss
purchasing a Drymaster franchise you can call Mark Stachnik on
02 9457 7555
Where to from
here?
Step 1
Fill out a Drymaster franchise assessment form to determine if
you are suitable for a Drymaster franchise
Step 2
Visit our head office in Sydney. At this meeting you can visit
our call centre where we book jobs from all over Australia. We
can also discuss and clarify the key elements of the Drymaster
business opportunity, and ascertain whether there is a good fit
between both parties. We will also discuss the following:
(A) Marketing plan for your franchise area.
(B) Set up costs for your Drymaster franchise.
(C) Running expenses for your Drymaster franchise.
(D) Turnover figures.
We will also give you information to take home to help you
decide whether a Drymaster franchise is for you. We will
encourage you to talk to our existing franchisees. We will also
encourage you to research and seek independent advice from your
accountant and/or solicitor to evaluate the Drymaster franchise
opportunity.
Step 3
If you decide that you want to proceed with a Drymaster
franchise you will need to complete a formal application form
and pay a $3000.00 refundable deposit.
Step 4
If your
application is approved a formal offer is made to sign an offer
to franchise and to finalize the legal documentation. At this
point you will be expected to pay the balance of the franchise
fee. Once again you will be encouraged to take these documents
and seek legal and accounting advice.
Step 5
Purchase of equipment, van, and training commences
Step 6
Marketing and work allocation commences.
How much does a
Drymaster franchise cost?
These figures are
an approximation at March 2010. (GST included)
1. Franchise fee $29,500.00
2. Equipment $15,000.00
3. Other set up costs (legals, insurances, training, chemical
set up, van signwriting etc).
Approx $10,000.00
4. New Toyota Hiace van lease $790.00 per month.
Frequently Asked
Questions
Do I
need cleaning experience?
Definitely not.
We have a comprehensive training program provided to you.
We also have training and refresher courses on an ongoing basis.
We actually prefer our franchisees to have no cleaning
experience so we can teach you our way.
How
do I get work?
Drymaster has a call centre in Sydney where we book jobs
Australia wide from our 1300 number. Jobs are booked in on your
behalf and sent to you on a daily basis.
Drymaster has the number 1 position on Google with our website
www.carpetcleaning.com.au.
We also have many other proven marketing strategies employed to
ensure we have a constant flow of work.
Do I
have to get my own work?
You will receive work through the call centre but we will also
expect you to help us develop your area.
We will employ marketing strategies for your area and need your
help to implement them.
Do I
have a territory?
Yes, we will always attempt to give you a territory close to
where you live.
What
type of customers will I be serving?
Homes, offices, hotels, nursing homes, motels, real estate
agents etc.
You will be serving everyone who has carpet or furnishings to be
cleaned.
That is why Drymaster is looking for people with people skills
as you will be talking to people from all walks of life.
How do I
get paid?
Cash and fortnightly payments from Head Office.
Do I
need business skills?
It helps, but we send you to a part time business school anyway.
Do I
need an office?
Not at the beginning, you can work from home.
As your business grows and expands you may want to move to an
office.
Can I
purchase more than one territory?
We prefer you to only buy one territory and expand to other
territories as you grow.
What
happens in tough economic times, can I still make money?
The good thing about the cleaning industry is customers still
need cleaning no matter what the economy is doing.
Drymaster has been trading strong since 1990 through all types
of economic changes.
It’s a matter of adjusting your marketing and business
strategies to suit the times.
Can I
sell my territory?
Yes, your territory is your own business which you can develop
and sell.
Drymaster
Strategic Advisors
DC Strategy is a specialist business development consultancy
group operating throughout the Asia Pacific region that has
provided key advice to Drymaster in the development of the
strategy and franchise network.
 DC
Strategy developed many of Australia’s most successful franchise
systems, cementing their position as the premiere franchising
specialist in Australasia. |
